Small, local businesses can now sell their products on Allegro Lokalnie, free of charge. With this new category launched to address their needs, “Lokalny Ryneczek” offers convenience and shopping safety, both for sellers and customers, thanks to its quick online payments and a variety of delivery options.
During lockdown, many local businesses such as florists, bakeries and groceries, many of them run by owner or family-owned, had to close. As a result, customers started looking for new ways of communicating with their favourite sellers via the social media and trying to organise their local deliveries. Between 16 April and 31 May, “Lokalny Ryneczek” developed by Allegro made it possible for local companies to resume sales online and do it for free. This solution made it possible for them to reach out to the customers in their neighbourhood or even from across Poland. The only condition was that they had to sell products categorised as essential: food, personal care products, cosmetics, pet products and plants.
We did not slow down in the second half of the year. Over 30,000 new companies joined our platform, and we were happy to support their development. We also launched a variety of educational initiatives as well as set up a dedicated team to support our customers in taking their first steps on Allegro as well as in e-commerce.