Allegro.pl is the second most popular website visited by seniors, right after the popular internet search engine. ("Silverbook 2019" KIGS) Seniors compare Allegro to a gigantic shopping centre where you can buy almost anything. Safety and convenience in online shopping are especially important to them. People who are senior in age are interested in shopping that can be done without leaving home, quickly, comfortably, safely and online. Those who still feel insecure in their new environment are helped by the Hotline for Seniors that we have launched. Consultants operating a special hotline (number 616,271,777) are at their disposal. This solution offers practical navigation through the world of shopping on Allegro in real time. The hotline is open daily from 8:00 to 20:00 (except on holidays). We have also teamed up with KIGS (The National Institute of Seniors ) in order to better respond to the needs of senior-aged customers.