Christmas is the traditional shopping peak in Poland. During this period, the traffic on our platform can be up to four times higher than usual. On Monday, December 14, 2020, we recorded the highest number of daily transactions on Allegro for last year. On that day, an average of 117 people visited our platform every second, buying over 4.6 million items, most of which were likely Christmas gifts. The most popular categories were toys, household appliances, decorations, computers and consoles.
Shopping peak on Allegro