2020 ESG

Reporting process

The non-financial report for 2020 is our fourth report in which we present our approach and practices related to Allegro’s sustainable development.

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The previous document, published in September 2020, covered the years 2018-2019. The report was prepared by a dedicated project team. The CEO is responsible for approving the content of the report.

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The report covers ESG issues related to Allegro.eu SA, based in Luxembourg, as well as its capital group, including primarily its subsidiaries in charge of operating activities, i.e. Allegro.pl sp. z o.o., headquartered in Poznań (Allegro.pl), Ceneo.pl sp. z o.o. based in Poznań (Ceneo.pl) and e-Bilet.pl Polska sp. z o.o. based in Warsaw (e-Bilet.pl). In all instances where we reference Allegro in the report, we mean the entire Allegro.eu capital group.

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Our 2020 ESG report was created in accordance with the international reporting standard Global Reporting Initiative, in the Core compliance option. Additionally, the Report includes TCFD (Task Force on Climate-related Financial Disclosures) indicators, as well as SFDR (Sustainable Finance Disclosures Regulation) as well as company indicators. The report also includes references to the ESG Reporting Guidelines of the Stock Exchange (WSE) and the European Bank for Reconstruction and Development (EBRD). The Report also indicates examples of compliance with and implementation of the 10 Principles of the Global Compact, as well as a reference to the Sustainable Development Goals (SDGs). The report includes all entities included in the Allegro.eu consolidated annual report, i.e. Allegro.pl, Ceneo and eBilet.pl. The reports are prepared on an annual basis. The information contained in this report covers the period from January 1 2020 to December 31, 2020 and describes the status at the end of the year (in isolated cases, indicated in the report, specific information may refer to a different period). The data we collect comes from all our offices: Poznań, Kraków, Wrocław, Warsaw, Toruń and Błonie. This year’s report uses a different approach to measuring greenhouse gas emissions than in previous years. The results concerning greenhouse gas emissions presented in the previous report were also recalculated. The results presented in the report published in 2020 and in this report may, therefore, differ in this respect.

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In the process of working on the report for 2020, the project team responsible for putting the document together organized two workshops within the organization. During the meetings attended by over 30 people in total, the participants defined:

  1. Allegro’s key stakeholder
  2. Key topics for Allegro, which were defined along two categories:
    1. impact – what is the impact of Allegro’s activity on a given issue
    2. relevance – to what extent a given topic is relevant to Allegro’s activities
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Based on the results of the workshop and additional consultations within the project team, an Allegro stakeholder matrix was created.

We asked our stakeholders to complete a survey. We asked about the Allegro impact assessment on selected issues and the assessment of the relevance of specific topics for our company. 92 people completed the questionnaire. Based on stakeholder responses, we developed our materiality matrix.

Allegro stakeholder matrix

Materiality matrix: topics


The structure of the report is in line with our new Sustainable Development Strategy for 2020-2023. The individual key topics are described in relation to the four pillars of our strategy.

The process of strategy creation

Our CSR Sustainability Strategy was developed through a broad dialogue and commitment at the highest level, as well with the involvement of managers responsible for particular areas.

Work on the strategy lasted several months, during which extensive consultations were held, including meetings with representatives of individual business areas (CX, DEX, HR, CSO, PR, Public Affairs and other departments), as well as workshops, analysis and review of the document.

The strategy is monitored on a regular basis and the effects of its implementation are presented to the Board of Directors. The results of the implementation are presented in annual reports containing information on sustainable development. The strategy was discussed and adopted by the Allegro.eu Board of Directors during a meeting attended by representatives of the CSR & Sustainability team.

The most effective business strategies combine both business goals and environmental impact. When creating a strategy, Allegro set itself the following goals:

  • arrange internal activities and define directions and goals for the near future
  • join the implementation of the environmental transformation plan announced under the European Green Deal and the implementation of the Sustainable Development Goals
  • support customers in making responsible choices and purchases as well as reducing their carbon footprint during the delivery of products. Also, supporting sellers in areas related to sustainable development,
  • education of current and future entrepreneurs as well as support for SMEs
  • introduce a climate agenda in the supply chain and in the supply of products

Measuring and disclosing the performance, risks and control of ESG is essential to gain stakeholder trust and maximize market value.

We invited our employees to join us in creating the report and propose a title.

Their answers are perhaps the best summary of what you will find inside:

  • An extraordinary company in extraordinary times
  • #WeHelpBecauseWeCan (#PomagamyBoUmiemy)
  • Allegro – the land of responsibilities and HQ of responsible impact
  • OdpowiedziALLni [a play on words combining the Polish ‘responsible’ with ‘Allegro’]
  • All for ONE [planet]
  • All.Good
  • AlleDobro 🧡 AllegroCare 🧡

The report is about US: the Allegro team!

The report includes over 25 videos and nearly 40 statements from our employees and the management team from various departments, areas as well as cities, who talk about their projects, initiatives and results. All videos are also available on YouTube here.

The photos published in the report come from photo sessions with our employees in Poznań and Warsaw.
Many people from the individual teams and the managers of Allegro.pl, Ceneo.pl, eBilet.pl and other Allegro.eu Group companies were involved in the works on the report. It is impossible to list them all – THANK YOU to everyone involved!

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