In 2020, the GMV index reached PLN 35,110.9 million, + 54.0% y / y, the increase in the Group’s GMV index was positively influenced by the strong increase in interest in online shopping among Polish consumers in response to the COVID-19 pandemic.
The dynamics of the increase in the number of Active Buyers remained high both during the lockdown and after it was lifted. During the year, the number of buyers increased by 1.6 million (14.2% y / y) to 13.0 million.
The GMV ratio per Active Buyer increased by 36% in the fiscal year 2020 and reached PLN 2,699. The combination of the increase in the number of Active Buyers and GMV per one Active Buyer resulted in an increase of GMV for the last twelve months by 55.3% to PLN 35,055 million (excluding eBilet).